Why is good website design important?
Did you know that more than 75% of users judge a company’s credibility just by looking at its website design? Did you know that most websites exist because of their design? You know, it only takes a few seconds for a visitor to judge a website by looking at its website design. When such things are happening around you, don’t you think good website design is important?
Website Design Matters
Yes, the design of a website always matters. Whether it is creating a first impression on a visitor or attracting them to explore more about products and services, website design always matters. Your customers care about design. Whether you agree with it or not, we all care about visuals and we are generally attracted to what pleases our eyes. Thus, if a website is poorly designed, it may not have any visitors.
What is meant by good design?
Good design is not just about something that pleases the eye. It is more than that. Although what is interpreted as good design includes many things, such as shape, color, and size, when applied in coordination with each other, it creates a consistent visual language that explains everything by itself.
Just as when you learn a language, you use the appropriate punctuation, vocabulary, and sentences to help others understand, a website design is created with the aim of communicating positively and impressively with the viewers.
Why should you focus on good website design?
- Customers love to explore good design. Of course, an attractive factor is associated with it. But from a business perspective, how can good website design help you? Here is an explanation for this
- Increases usability. Design tends to create a positive impact on the user’s perception of how and what to expect from the website. The design of your website decides the movement a user makes. A good website design means that it should easily inform users about the products and services offered. If a website works perfectly, a user will stick with it and vice versa.
- It should allow for easy navigation. Navigation is an important part of a website. As a result, it should be designed in such a way that it is as simple as possible for users to find solutions to their problems. Limit navigation buttons and make it less chaotic for the visitor to enjoy a great experience visiting the website.
- Drives conversions. A good website design educates users on what to look for. It helps direct the visitor to explore special offers, calls to action, and check out deals that matter to them. A good design helps convert the visitor into a customer.
- Maintains brand credibility. Every 3 out of 4 users judge a website or business by checking the credibility of its website design. There should be professionalism displayed through the website that gives an idea of the trust a visitor can have in the brand.
Your website design is the most important tool that can help your business make a first impression on a visitor and convert them into a customer. Pay attention to it and enjoy great responses.