Are you tired of your website being just another expense? Let’s change that! Today, we’re debunking 7 website myths that could be holding your business back. Are you ready to turn your website into a profit machine?
If you have a business, why should you focus on your website? How can you make it profitable for your business even when you’re not selling products or even your services directly on the website?
The truth is that 95% of business websites are not profitable. That means they basically don’t help the business at all.
After all, a website should bring you leads consistently, and if it doesn’t, your website is simply an expense, not an investment.
I understand that maybe the idea of making a website can be overwhelming, and many times, some things can make the project doomed to failure from the start.
So let’s continue to discuss 7 myths about websites and web design that can make your website an expense and not an investment.
Myth 1: I only need a website so potential clients can see who we are
Websites have evolved a lot from being just online brochures available at any time, to ecosystems that can automate certain parts of your business.
Why use your website just for information? Create a goal for the website: whether to bring leads into your CRM, or to make appointments or whatever your business needs.
Myth 2: The website is about you as a company and not about the customer.
For a lot of businesses, their website is about the business. What do I mean when I say this? I mean having only descriptions and information about the business on the site and not how you actually help the customer; why they should choose you and your business and what benefits they get if they choose you.
Moreover, write a major benefit in the title, otherwise most of your visitors will not read further what you have to say.
Myth 3: Too much information leads to inaction.
Imagine you are in a supermarket and you want to buy jam, but you don’t know exactly which one you want. You go to the jam shelf and see that you have 40 different varieties and types of jam. What happens most of the time is that we end up not buying jam because we have too many options.
On the other hand, if we only had 2 options, it would be much easier to choose.
It’s the same with the information on the website. Too much is bad. I know it sounds cliché, but it’s true.
As a general rule when you put something on the website, ask yourself: Is this information necessary to close the sale?
Myth 4: “I want something special, creative that will stand out.” Sexy design over strategy
Let’s be honest: a website can be beautiful but not sell. A successful website must combine aesthetics with strategy. Beautiful design attracts attention, but a well-thought-out strategy converts visitors into customers. We can create something truly special that not only looks good, but also works effectively for your business. This way, you will have a website that not only impresses, but also brings results!
Myth 5: “If someone is not ready to buy today, they will come back when they are ready.”
The problem with this is that 95% of visitors who come to your website for the first time never come back and you lose them. When they need a service, people look at the websites of several companies and get lost in the information.
What you can do is use a lead magnet. Write an ebook or offer a discount in exchange for an email. From there, you can send them educational or promotional emails to stay on top of their minds.
Myth 6: “I can’t afford a good website.”
Budget is a big concern. However, a good website is an investment that will pay off in the long run. Think of it as a tool that can attract new customers and increase sales. There are flexible and affordable options that can be tailored to your needs. With a strong online presence, you can save time and effort in the long run!
Myth 7: “My leads only come from recommendations”
I totally understand that recommendations are a powerful tool for your business. However, relying solely on them can be unpredictable. A well-designed website allows you to control your message and present your services consistently. This not only strengthens your reputation, but also attracts new customers who would otherwise not have heard of you. Additionally, a strong online presence can complement and amplify the success of recommendations!